C’est la vie 2019! While last year delivered a number of important developments in the cosmetics and personal care products space, we expect 2020 to be equally, if not more, active.
Customers looking to refresh in the new year are pushing for clean and personalized skin care. In addition, companies are blazing new trends by using cannabidiol (CBD), influencers and artificial intelligence to expand their consumer base.
At the same time, consumers have increasingly heightened expectations and greater influence over the market by demanding more transparency, ultimately creating greater risk exposure for the industry.