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Categoria: Radar

Online Skin Care Shoppers Opt for Brand-centric Keywords

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When it comes to searching for products online, 58% of skin care users focus on brand-related keywords. New data from Digital Luxury Group (DLG) was gathered after the agency analyzed the online performance of 28 premium beauty brands with skin care as their main product. The report stated that online skin care search volumes have grown […]

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Nail care is the UK’s ‘lipstick effect’ in Covid-19 crisis, French brands benefit

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The UK’s online sales of nail products are surging during the Covid-19 lockdown, NPD Group said on Wednesday, as consumers still long for their treats and beauty continues to be seen as an affordable way to achieve this.  NPD said sales of online prestige nail products reported double-digit growth in the UK’s first weeks of lockdown with […]

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How COVID-19 is Impacting Ingredients, Cleanliness and Shelf-life

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While the COVID-19 (coronavirus) outbreak is affecting beauty retail, order fulfillment and manufacturing, Mintel predicts the virus will also have an impact on clean beauty ingredients, formulation, packaging and shelf-stability. According to a blog post on Mintel.com, written by Mintel analyst, Clare Hennigan, “COVID-19 is impacting the way consumers approach beauty and personal care (BPC) products, especially when they consider ingredient […]

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