Vegan beauty is definitely not just a trend, with the global vegan cosmetic market predicted to be worth $20.8 billion by 2025.
The tipping point for all things vegan seems to have been 2019. The Economist declared 2019 as the year of the vegan, reporting that a quarter of millennials identify as vegan or vegetarian.
The growing acceptance of vegan lifestyles among millennials is playing a crucial role in the growth of the global vegan cosmetics market. And as the spending power of Gen Z consumers increases as they age, their priorities of transparency and sustainability will likely accelerate the vegan moment.
beauty brands and retailers push to become more sustainable by addressing the plastic problem rampant in the beauty industry, manufacturers are exploring materials from plant-based alternatives.
4. Media Goes Vegan: In the USA, those identifying as vegan “increased by 600% between 2014 and 2017,” which is a trend reverberating across the globe. More recently, The Economist reported that a quarter of millennials now identify as vegan or vegetarian.
As consumers seek to adopt a vegan lifestyle, the trend is supported by the rise of plant-based and ethical consumerism and fueled by a vast array of online communities. The cruelty-free lifestyle, associated with healthier and more considerate choices for the individual and the environment, is reflected in the media across industries such as food, fashion, and beauty.
♦ Leaping Bunny certifies personal care and household product companies that ensure that no animal testing is done at any phase of the production process.
♦ PETA’s Beauty Without Bunnies Program lists every registered company that is either cruelty-free or both vegan and cruelty-free,
♦ In the UK, The Vegan Society, the oldest vegan society in the world, has registered thousands of brands that are both vegan and cruelty-free.
♦ Certified Vegan is the certification created by Vegan.org, one of the oldest and most visited vegan websites in the world, established in 1995.
Top Vegan Beauty Influencers:
♦ Kiera Rose
♦ Rhian HY
♦ Mirror and Haze
♦ Tashina Combs
♦ Hannah Hagler
♦ Cruelty-Free Becky
Vegan positioning is becoming table stakes even in big beauty. In November 2018, drugstore Goliath Covergirl announced it had earned the Leaping Bunny seal and was now the largest makeup brand to be certified cruelty-free.
Source: beautymatter 05.02.2020