According to John Jiménez, senior exploration scientist at Belcorp, Colombia, with the COVID-19 outbreak and responding influx of hand sanitizer and cleanser formulations, personal care products making antiviral and disinfectant claims are especially hot right now, as you might expect. “I [recently attended] … a webinar that showed several products specifically communicating virus protection,” Jiménez told Cosmetics & […]
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When it comes to searching for products online, 58% of skin care users focus on brand-related keywords. New data from Digital Luxury Group (DLG) was gathered after the agency analyzed the online performance of 28 premium beauty brands with skin care as their main product. The report stated that online skin care search volumes have grown […]
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The men’s grooming market is about to become more sophisticated. Over the last 18 months, a bevy of male-oriented brands launched with the intention to elevate their basic skin-care routines beyond face wash and moisturizers. Hetime, launched in January, offers sheet masks designed with the male face in mind. Men’s brand Lumin offers moisturizers, exfoliators […]
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