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Tag Archives: false eyelashes

Just the numbers: lash wars – mascara vs false eyelashes

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In 2008, mascara was credited with making up for the weakness in other categories. Fast-forward to today: mascara is on the decline and many new color brands have skipped the category altogether.  Huda Beauty sells 23 types of false eyelashes, both faux and mink, but not a single tube of mascara. Fenty Beauty, Kylie Cosmetics, and Anastasia […]

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