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Tag Archives: Consumers

5 ways to draw wew beauty consumers to your brand

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Consumers often see their skin care routine as part of “me” time. To optimize that time, they are willing to dedicate time and resources into finding the right products. Even if they are satisfied with their current regime, 80% say they are still looking for a better product. This article presents five ways brands can […]

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6 Wellness Ingredients Consumers Can’t Get Enough Of

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One of the biggest trends to emerge from 2020 may be the blurring of lines between health care, wellness and personal care.   To that end, Buzzback surveyed consumers in the United Kingdom and the United States, prior to lockdown, to better understand which ingredients help products stand out in a crowded market. According to Buzzback, more than […]

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